ON 20 APRIL 2016, THE DS BRAND ELECTRIFIES PARIS | Media DS Performance

ON 20 APRIL 2016, THE DS BRAND ELECTRIFIES PARIS

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Thu, 14/04/2016 - 14:15
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Three days ahead of the Paris ePrix, the Formula E race around the Hôtel des Invalides, the DS brand is putting on a show with an exceptional parade through the streets of the capital.

The spotlight will be on DSV-01, the all-electric single-seater representing DS VIRGIN RACING in the FIA Formula E championship with, at the wheel, Jean-Eric Vergne, driver for the DS VIRGIN RACING team. Adding a further electrifying touch to this original event  in the heart of Paris, DS E-TENSE will also be present. The brand’s latest creation, this unique vehicle features a high-performance electric drivetrain, embodying the brand’s future.

Parisians and tourists alike are invited to watch the parade on Wednesday 20 April 2016 starting at 11:00 am in front of the Park Hyatt Paris-Vendôme. The finish is scheduled for 1:00 pm at DS WORLD PARIS, 33 rue François 1er.



“With the DS brand celebrating its second anniversary in a few weeks time, the Paris ePrix on 23 April is a major highlight. For us, it’s particularly exciting to be part of this race in the heart of Paris, since this is where our brand was born. Our involvement in the FIA Formula E championship is coherent with DS Spirit of avant-garde, which we share with the public. Let’s enjoy this historic event together!” DS CEO Yves Bonnefont said.

 

On Wednesday 20 April 2016, the DS brand is set to electrify the streets of Paris. The brand is inviting motorsports and car enthusiasts, passers-by and ̶  above all ̶  Parisians to discover two original all-electric vehicles: DSV-01 and DS E-TENSE. The first vehicle is making its debut in Paris, while the second is making its debut on the road. An original duo that is sure to cause a stir on the streets of Paris!

 

DSV-01, THE FORMULA E VEHICLE OF THE DS VIRGIN RACING TEAM

Following its first official appearance at the Frankfurt Motor Show in September 2015, DSV-01, the all-electric single-seater representing the DS VIRGIN RACING team, has travelled around the world as part of the FIA Formula E Championship, from Asia to Latin America and  from the USA to Europe. Today, it is in Paris to compete in the next ePrix on Saturday 23 April 2016, around the Hôtel des Invalides. A major date in the history of motorsports!

DSV-01 is the result of the partnership between Virgin Racing and DS. The brand worked on the development of the vehicle through its motorsports division DS Performance, managed by Xavier Mestelan Pinon. Brand engineers worked on the drivetrain (e-motor / gearbox / controller) as well as on the cooling system, rear suspension and transmission. More then just an R&D laboratory, DS Performance is a showcase for the technological expertise and avant-garde mindset of the DS brand.

 

DS E-TENSE, A UNIQUE, ELECTRIFYING, HIGH-PERFORMANCE CAR FOR A REAL FUTURE


 

Revealed last March at the Geneva Motor Show, DS E-TENSE is the brand’s latest creation.

DS E-TENSE combines craftsmanship worthy of France’s leading luxury brands with the use of digital tools. It is unique in terms of both exterior design and driving sensations: a mix of luxury, cutting-edge technology and advanced performance. Reflecting the brand’s vision in terms of both technology and style, this avant-garde creation points the way to the future with an electric drivetrain of exceptional performance

Just a few words and figures set the tone for this latest DS vehicle: 516 Nm, silence, 402 bhp, zero greenhouse gas emissions, 4.72 m long and 1.29 tall… A unique vehicle allying advanced technology with refinement.

It is in Paris, the brand’s home, that DS E-TENSE will be making its debut and going out to meet Parisians.

 

WEDNESDAY 20 APRIL, AN ORIGINAL PARADE THROUGH THE STREETS OF PARIS

Close to the Place Vendôme, in front of the Park Hyatt Paris-Vendôme, DSV-01 and DS E-TENSE will set out on their first tour of Paris, driving around the heart of the city. An exceptional tour of the city, taking in the Opera house and Louvre, before driving along the left bank of the Seine to the Eiffel Tower. From there, they will head back via the right bank of the Seine, past the Grand Palais, to finish their tour at DS WORLD PARIS, the brand’s flagship store, at No. 33, rue François 1er.

To enable the public to get a closer look at these cars, two stops have been scheduled, the first in front of the Louvre Pyramid, and the second at Trocadéro. These stops will also provide a great opportunity to meet             Jean-Eric Vergne, who will be at the wheel of DSV-01. One of the two drivers in the DS VIRGIN RACING team, currently taking part in the FIA Formula E Championship, France’s Jean-Eric Vergne is very enthusiastic about the upcoming Paris ePrix: “it’s the race I’ve been waiting for this season. I could never have imagined that one day I’d be competing in Paris. It’s incredible. This is really the race that I would like to win.”

DSV-01, DS E-TENSE and Jean-Eric Vergne, the stars of the day, will be escorted by a number of DS 5. DS 5, the range flagship launched in June 2015, was the first vehicle to feature the new front end with the brand identity. With its avant-garde styling, dynamic ride, refinement, attention to detail and choice of high-tech features, DS 5 has all the attributes of current or future DS models.

Members of the public will be able to discover the DS brand and its models, and to admire DSV-01*up to 22 April, at DS WORLD PARIS.

To view DSV-01 and DS E-TENSE and get a closer look at the DS VIRGIN RACING team, come and watch the Paris ePrix around the Hôtel des Invalides on Saturday 23 April 2016.

*full-size mockup of DSV-01

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